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Month: December 2020

Why all forecasts and scenarios about the travel industry are wrong

During this last month the creation of future scenarios has changed from yearly reports to a continuous flow of creative stories about a new and different post-apocalyptic world of travel. Where do they get their information from? We don’t have any confirmed data yet. We don’t know what will happen in the next year, month or even week. In fact, we don’t even know what is happening in the world right now.

The ultimate guide to creating valuable content for travel businesses in 2021

Travel and tourism is the worlds largest industry, so it is unnecessary to say that creating content that actually gets in front of your potential visitors is hard.

But there is hope for you my friend, there are a lot of strategies to reach them

Technology and Tourism – how can we preserve the human aspect in a fast changing world?

Tourism is an industry where transporting of humans and establishing contact between humans are the main things. It is a high-touch-industry with a lot of interaction between people. If you study the customer journey, both digital and analogue, you’ll find contact points everywhere.

At the same time tourism is a high-tech industry. Technology is crucial at all levels of the industry. Without technology, no tourism.

What is virtual tourism and when should you make use of it?

In this article I will explain the meaning of virtual experiences within travel and tourism.

How can we as tourism actors calculate and reduce greenhouse gas emissions?

The tourism industry is responsible for around 5-8% of global emissions. Every time someone travels, CO2 and other greenhouse gases are released. Climate change is also one of the biggest threats to the places we visit. Ironically, tourism is not only a contributor to global warming – tourism is also a victim of climate change.

It is time to take action.

How can you as a tour operator train your guests?

One of the biggest controversies with tourism is how travelers behave at the destination. Invasive tourists, drunken behaviour in public, tourists leaving plastic or even small brown greetings in nature, are rarely popular with the locals

What is the definition of sustainable tourism. What impact do we have?

Sustainable and sustainability have become buzzwords in several sectors the recent years. A lot of people use it, but my guess is that not to many understand it. What is Sustainable tourism and more important: Is it possible?

What is tourism and how can it be a good thing?

Tourism is a source of controversy in many places, it is a source of hope in even more places and it is highly underrated in most of the business world. In this article I want to explain tourism and it’s impact and potential impact.

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