Storytelling

How to understand and create memorable experiences

The entire tourism industry is a series of experiences put into system. If you manage to do this in a great way, the tourists will go back to their home and tell everyone about the amazing vacation they’ve had. They will talk about the people they met, the activities they did and of course the places they visited.

Why all forecasts and scenarios about the travel industry are wrong

During this last month the creation of future scenarios has changed from yearly reports to a continuous flow of creative stories about a new and different post-apocalyptic world of travel. Where do they get their information from? We don’t have any confirmed data yet. We don’t know what will happen in the next year, month or even week. In fact, we don’t even know what is happening in the world right now.

What is virtual tourism and when should you make use of it?

In this article I will explain the meaning of virtual experiences within travel and tourism.

How can you as a tour operator train your guests?

One of the biggest controversies with tourism is how travelers behave at the destination. Invasive tourists, drunken behaviour in public, tourists leaving plastic or even small brown greetings in nature, are rarely popular with the locals

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