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Do travelers want authentic experiences?


Everybody is talking about authenticity nowadays.

People keep saying they want authentic and compelling experiences. But do they really?

No one wants you to be authentic.

The service and experiences you deliver, the brand you’re building, have come from a whole bunch of choices that you have carefully thought about and fine tuned. The trips you have packaged, the itineraries you have created.

That’s not authentic. It might look like it is, but it’s not.

Most people stopped being authentic when they were children. You are closer to authentic when you wake up or when you have a bad day. Authentic smells.

You know what I mean.

Don’t you think clients want the best version of you?

Guests want you to be consistent and live up to their expectations based on the promises you have made. Consistent is different from being authentic.

Think about it.

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