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Better strategy starts with better data: How to become a data informed tourism organization

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In this interactive session, we will discuss how to identify, measure, collect, report on, and most importantly act on your destination’s data and analytics. 

After the onslaught of COVID-19, we’ve all had to look for new, more timely metrics for making decisions. 

The tourism organizations that are making clear data-informed decisions are leading our industry, and will continue to. Therefore, they will get the most out of their marketing improving ROI and growing market share.

So let’s walk through how you can make the most out of all your data, and where you can start improving today. 

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