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Does Your Destination Need A VP Of Market Research?

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Brianna Francis, Vice President of Marketing Communications at Visit York County, joins this episode of the Destination Marketing Podcast to discuss her role and how tourism in York County has been affected by the coronavirus pandemic. Learn from the strategies that they have utilized to make the most out of everything that can be found within their destination.

“The pandemic has offered us an opportunity to really stay with our destination, and say what we can do differently to be successful in a business model, not just in a tourism model” -Brianna Francis

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