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Enriching destinations with Immersive Virtual Reality

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This week’s Future of Tourism features Ben Switzer of EXAR Studios, a technology company bringing tourism into the future with augmented reality. 

Immersive virtual reality (VR) is accessible, relatively inexpensive, and creates legacy value assets that are always on for the destination. 

In these challenging times, it’s an excellent way to forge new and enduring local partnerships and connections.

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