The II UNWTO World Conference on Smart Destinations has been to lead and shape new tourism models for the 21st century. This is based on innovation, technology, sustainability, governance and accessibility, and components of the Smart Tourist Destinations.

Over the past years, advances in technology have led to the invisible ubiquity of Artificial Intelligence without most people even noticing. Machine learning is already the backbone of many tourism-relevant apps and services. But the most visible manifestation of AI in tourism has been virtual assistants.

This last Smart Talk of the #SDWC2018 offer the opportunity for participants to get the latest insights on how AI will impact the future of tourism. Greg Land, Executive Director & Global Industry Leadre, Aviation, Hospitality & Travel Related Services at IBM.