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How Destinations can Embrace Responsible Tourism

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The Future of Tourism Podcast:

In this episode of The Future of Tourism, David Peacock is joined by Flavie Baudot. She is Head of European Cities Marketing (ECM).

Together they discuss what’s next for big cities and popular tourist destinations. As we begin to enter the first recovery phase from COVID-19, Flavie emphasizes the importance of leaving behind the “growth at all costs”- mindset. As they move forward, she encourages DMOs to consider both sustainability, and the impact of tourism on their local communities. 

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