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Is your newsletter valuable for your target audience?

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Is your newsletter valuable for your target audience?

A newsletter done right, is a powerful tool for tourism marketers. You can use it as a call to action create attention around their products, services, blog or videos.

A newsletter is your owned media. By signing up, people have given you permission to contact them. They want to hear from you. Still most businesses don’t know how to take advantage of this opportunity.

They don’t have a strategy around this content. They are wasting their own time and their audiences time. This doesn’t make sense.

Here are three email strategies:

  1. Create value. Are you delivering information that is valuable for your target audience? The kind of stuff that make their life a little better.
  2. Be consistent. If you send your newsletter at the exact same time every day/week/month it create a statement of something great. All the serious media companies are consistent. All modern businesses are media companies.
  3. Make the content exclusive. People need a reason to stay on your mailing list. Do you just push your products, link your blog or use the newsletter like social media? When subscribing, I do expect something different that only come in the lovely format of a newsletter.

Let’s wrap up

If you manage to create a valuable, consistent and exclusive newsletter you are on the right track.

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