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The ‘Why’ of Destination Marketing


Destination on the left podcast

In this episode you will learn how DMOs can better communicate with their communities.

Why aligning your priorities with the priorities of the community will set you up for success. The difference between the ‘why’ of what you do vs. the ‘what’ or the ‘how’.

How to leverage transformational metrics for tactical planning. What DMOs can do to form stronger connections with economic development. How the pandemic has impacted destination marketing. 

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