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Purple Cow: Book Summary


Purple Cow is a timeless classic book on innovation and marketing by guru and bestselling author Seth Godin.

The book has a simple message. Be remarkable. Purple Cow argues that the only way to cut the hyper-clutter of products and advertising today is to innovate something new, unique and remarkable that makes people talk about it– like a purple cow.

This is highly relevant in the tourism industry. Everyone is fighting for the attention of the same tourists. How can you stand out from the crowd?

We have summarized the basics in 7 minutes. Enjoy and listen carefully.

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