This week, we hear from a big player in the travel industry that’s serious about sustainability. Zina Bencheick is Managing Director for Europe, the Middle East and Africa of Intrepid Travel, a global tour operator that took more than 460,000 people on trips in 2019. Intrepid is also the world’s largest travel company to have earned B Corp certification, a rigorous standard that measures companies’ social and environmental performance, public transparency, and legal accountability.

Zina joins the show to talk about misconceptions around the term “sustainable travel,” the importance of vaccine equity, and what travel companies can do to reduce their carbon emissions. She also shares how tourism has opened up new job opportunities for women in her home country of Morocco.