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Reshaping The Tourism Narrative To Promote Equality & Diversity

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The Altruistic Traveller Podcast:

In this episode, Bianca Caruana is talking with writer, speaker, and solutions advocate JoAnna Haugen. JoAnna is the founder of Rooted, a solutions platform at the intersection of sustainable tourism, social impact, and storytelling. 

In her work, JoAnna provides insight into a more conscious, inclusive type of storytelling and assists both content creators and industry professionals in shaping their storytelling language.

This thought-provoking discussion opens up a number of perspectives on tourism. In her work, JoAnna supports the idea of reshaping the tourism narrative to not only promote equality and diversity but also challenge the idea that tourism should be traveller focused. 

As JoAnna explains, “the idea that tourism “need(s) us” is the epitome of privilege, and it’s a story the tourism industry is perpetuating…leading travellers to believe they are the answer to this industry’s survival perpetuates a dangerous and destructive history of white supremacy and colonialism.”

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