If a hotel has a soul, it must have a life beyond its physical walls.

Hotels can localize by inspiring affection for its people, living in harmony with its landscape, and inspiring soulfulness through service.

Mark Harmon is the Founder of Auberge Resorts Collection, an international portfolio of luxury hotels, resorts and residences. Each property is uniquely conceived to reflect its location and culture. Yet they all share a crafted approach to luxury expressed through captivating design, exceptional cuisine and spas, and gracious service.

Mark’s passion is to create iconic places that will be an enduring and contributing business in the local community and destination.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx