Tourism is a complex economic sector. In every destination there are layers: territory, where where everything happens, on top are the residents.

The next layer refers to having running water, electricity, internet, food, waste management, safety, health system, and on top we find businesses, hotels, restaurants, farms and other industries. But there are also laws, regulations, governing bodies, education system, innovation and if you develop tourism you will have a layer of visitors, tourists, excursionists on top of everything.

How to handle everything in a way that’s inclusive for everybody?

Nagore Espinosa Uresandi is a tourism measurement expert, who has spent her professional life studying the trends, challenges and impact of tourism on the economy. Beginning in the hotel industry in her hometown of Bilbao, her career has taken her from events management for Sheffield City Hall in the UK, to managing the Trade Department of the Spanish Ministry of Tourism in New York. She then switched gears to the academic world earning a PhD and serving as a professor, university lecturer, and researcher. She is also an entrepreneur and contributing expert for the United Nations World Tourism Organization (UNWTO), and the coordinator for INRouTe, an expert knowledge-driven network in Tourism Analysis and Metrics.