In this episode, we explore what ‘sustainable’ travel actually means and some of the key features, which seem important for the sustainable tourism sector such as: storytelling, identity and the green traveller as a consumer.

Instead of focusing on what is “real” sustainable travel and tourism, we explore how the sustainable tourism sector is trying to implement new practices and change the industry from the inside out.

Together with our guest Louise de Hemmer from Green Destinations, we ask the question:  
Does sustainable travel make us travel abroad less or has it become an unescapable way of forming an identity today?