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Welcome to The Experience Economy – Joe Pine

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The father of the Experience Economy, Joe Pine, shares the fundamental elements of shifting from a service economy to an Experience and transformational economy.

Pine’s book with co-author Jim Gilmore, The Experience Economy, serves as a practical guide for organizations seeking to transform their organizations by applying this thinking. His work teaches us to see through the eyes of the customer and to understand that when you orchestrate an Experience, the memory created becomes the product.

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