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Word of mouth


Most businesses believe growth is a result of marketing and creative ads.

Sure, it can take you a few steps in the right direction. But to achieve real growth, you need to get people talking.

I recommend you start investigating. Every fast growing hype, phenomenon, social movement, brand or organization has grown fast because they’ve had something that made people talk.

It is not the ads, it is not the sales team, it is not your photos on Instagram, and it is not your new design or content marketing. Each of these can give good results, but the most important thing is this really simple idea:

People talk to other people about your idea, business or product.

To make people talk, it has to be worth talking about. Now you know what to focus on. 

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